Windows 10
Product Marketing
To celebrate the launch of Windows 10, we didn't just upgrade people’s access to the world; we used this opportunity to upgrade charities ability to go more great things. Different charities all around the world were given resources and support to help them on their mission.
We launched a fully integrated campaign with our agency partners that included content creation, internal communications, public relations, social media engagement and media buys. My role was working with the Windows 10 team on the brief, the ideation, the pitch and execution from messaging, charity vetting, and content extensions.
☞ My role: Concept Development • Partner Pocurement • Creative Direction • Experience Design • Engagement Strategy