Samsung ALpha
Product Marketing
To launch the Samsung Galaxy Alpha we curated an Instagram content series, tapping into the most stylish global music and fashion influencers. This cutting-edge series lived online for thousands of followers, on Samsung's owned brand channels, and culminated at the device launch event, Galerie Alpha – a living, breathing gallery that featured key series shots brought to life as lithographs, transparencies and other mediums to encourage an on-line and off-line conversation about the intersection of art, photography and technology.
☞ My Role • Creative Direction • Copy Writing • Experience design • Interactive Installation Curation • Interagency Relations