Microsoft surface pro 4
Product Marketing
Launching a trailblazing new Surface to the creative class who thinks it's a device for an accountant isn't an easy task. To show how creative you can truly be with the Surface Pro 4, we partnered with the Adobe Creative Suite and put the tools in the hands the world's most talented artists at World Mastercard Fashion Week
Guests of fashion week could customize one-of-a-kind wooden jewellery and bow ties and watch them come to life in real time on a laser cutter. This experience was pre-promoted across Surface Pro and media partner social channels, through Fashion Week and via selected influencers. Content was captured throughout and shared in real time to amplify engagement, reach millions across North America and increase social channel followers.
☞ My Role: • Concept Development • Partner Procurement • Creative Direction • Experience Design
