65% of all online convos are about the physical world!

It is true that the most effective ideas and campaigns are the most simple...but behind the simplicity, there is usually a web of intricate details and layers that intersect and connect to bring the idea or story to life through technology, creative and multiple channels to create something compelling and unique. 

It inspired me to think about the flow of an idea and coming up with one that takes its inspiration from the fact that 65% of all online conversations are about real life experiences. However "plugged in" we are, our ultimate goal is to connect with each other on a physical, emotional and mental level. Stats tell us that, so I believe ideas should always be inspired by that...try to fuse the physical into the digital and see what happens!  This was the idea I came up with that a lovely illustrator, Drew Shannon, brought to life.

It is a free flow, work in progress idea that is displayed to show how complicated it can be to bring a simple idea to life;  Help a youth charity raise money from around the world for bikes and connect the campaign to bikes....

Take a look below.....Like it? Hate it?